Sunday, December 21, 2008
Making Ethical Decisions
Scenario 1:
regardless of how badly i may want to read the documents on the desk, it would be against everything i stand against. i would be cheating my way to a story.
Scenario 2:
going undercover is a very deceitful way of trying to get in formation that can be taken by interviews and investigative reporting.
Scenario 3:
quotes are what other people said exactly. taking their words and making them one own is wrong, not to mention illegal.
Play Editor
The girl in the story did not show anything solid that the professor in fact did sexually harass her. Reporting the absolute truth with all of the accurate information to back the story up is very important to a journalist. Libel lawsuits can be filed against reporters and journalists alike if anything that can be constituted as inaccurate information is sent into press. I would not have this story put on paper.
Copy Edit The World
Online Writing Exercises
1) Go to a news web site and see if it measures up to these criteria for online writing:
San Jose Mercury News
a) Do the news items reflect immediacy?
Yes it's items do reflect immediacy, with articles from almost every genre as wsell as breaking news, locally and nationally.
b) Does the site try to help readers save time?
yes and no. yes becasue the site is sectioned off in to different genres so readers can find related articles with ease, however, it does seem to be a bit cluttered with some unwanted columns.
c) Is it quick and easy to get information?
yes very easy to get the information you need. but to get the full experience of the news web site, readers must pay for the entire service or they stop the reader with a registration window.
d) Does it provide both visual and verbal information?
with the breaking articles the website shows both visual and verbal information, however for the other, maybe less important, articles dont get such luxories.
e) Do the stories contain lists and bullets to make them easier to scan?
yes the stories do contain lists and bullets that make it easier for the readers to understand, however there are also advertisements that are scattered within that could make it rather difficult for the readers.
f) Are the stories broken into “chunks”?
yes the stories are broken into chunks, so that the reader is not overwhelmed with information.
g) Do stories provide hyperlinks to additional information?
some stories to provide hyperlinks to additional information, some just end as they are.
h) Are there opportunities for readers to "talk back"?
yes, with some stories, mostly statewide, nationwide, and some locally.
i) Does the site use multimedia to enhance understanding and add appeal?
the site does use some, however, not enough to gain more appeal with the very multimedia driven generation of adults that are coming to the news era.
Find That Lead
T-Pain sings tech's praises (again) on new CD, 'Thr33 Ringz'
By Chris Lee
Los Angeles Times
Article Launched: 12/18/2008 12:00:00 AM PST
Just because hip-hop/R&B superstar T-Pain single-handedly — albeit accidentally — transformed the pop chart with his retro-futuristic sound, don't expect him to strangle the goose that laid the golden egg.
DIRECT ADRESS LEAD:
Fall Out Boy's newest doesn't cut it
By Margaret Wappler
Los Angeles Times
Article Launched: 12/19/2008 05:42:30 PM PST
Fall Out Boy isn't one to thwart its fans or the fame machine. The band's fifth album, "Folie a Deux," is an example of right-now pop, adroitly programmed with crunchy 1980s melodies, emo's dark prowess and symphonies a la "Sgt. Pepper's." A little something for everyone, all of it played to the max.
Sunday, December 14, 2008
PR Day: A Trip worth Taking
Dozens of anxious wide-eyed students hang around to herd into the Barrett Ballroom at San Jose State University on Thursday afternoon.
They wait to board a cruise ship, to explore the land of public relations, anxiously waiting to meet the captain and crew.
Clean-cut men and women, wearing dress shoes, slacks, dress shirts and ties, some wearing vests, sweaters and cardigans, some with glasses to complete their ensemble.
The annual public relations day was to promptly start at 12 noon. Upon registration and lunch, the several dozen business attire clad students enter an experience with will never forget.
Their ticket, into the event, in hand, became a passport to their future.
Unknowing to all the students they were going to be whisked away into a foreign land, the land of public relations.
The students meet with the key note speaker, captain and tour guide, Brad Whitworth, a highly decorated senior communication manager for the strategic alliances group at Cisco in San Jose.
Whitworth, with over 30 years of experience, in high-tech, financial services and association management attempts to guide the students into an experience of public relations world, utilizing his own experiences.
He attempts to explain and show the students that when they are in the real world, how to say the right things to the right people at the right time using the right channels.
However the tour guide is no one man crew.
Whitworth was accompanied with a dozen of crew members, split into three groups, much like the different crews in a cruise ship.
The students went through two one-hour breakout seminars with people who have been successful in the field of public relations.
Their travel tip panelists consisted of representatives from the sports entertainment industry, special events and social networking.
Some of the representatives included, Erin Reilly, Community Relations Coordinator for the San Francisco Giants and Phil Simon, Director of Media Relations for the San Jose Saber Cats, for students interested in PR for sports entertainment.
Special events representatives included, Patty Herrera, Director of Multicultural affairs for the Oakland Raiders and Karen Jackson, Community Development Director of HERS Breast Cancer Foundation, for students interested in the special events aspect of PR.
And for the students who are into the more communicative part of PR, the social networking portion was held by, Mike Manuel of Voce Communications, Social Media Strategist and Vanessa Camones of the MIX agency.
There were only two sessions of the breakout seminars, so the students had to choose wisely.
The final stop for the PR cruise was to take the students into a real world situation, a job fair.
Where eager students brought their résumés and cover letters to representatives of prospective agencies the students may be working for.
Agencies such as the International Association of Business Communicators (IABC), The Hoffman Agency and Big Sky PR, just to name a few.
For the students, the passengers of this whisked away traveling trip, was an afternoon filled with information, experiences and opportunities, to lead students to the right path, the path to better themselves and safeguard their future.
-60 SECONDS-
SEVERAL DOZEN STUDENTS DRESSED IN BUSINESS ATTIRE ASSEMBLED IN THE BARRETT BALLROOM AT SAN JOSE STATE UNIVERSITY.
PROMPTLY AT NOON ON THURSDAY THE ANNUAL PR DAY BEGAN.
THE THEME OF THE DAY WAS CALLED, A PASSPORT TO YOUR FUTURE.
LED BY, TOUR GUIDE AND KEYNOTE SPEAKER, BRAD WHITWORTH SENIOR COMMUNICATION MANAGER FOR THE STRATEGIC ALLIANCES GROUP AT CISCO IN SAN JOSE.
THROUGH TWO ONE HOUR BREAKOUT SEMINARS WITH PEOPLE SUCCESSFUL IN THEIR FIELDS, STUDENTS WERE TAKEN ON A JOURNEY THOUGH THE MANY AVENUES THAT PUBLIC RELATIONS CAN TAKE THEM, SUCH AS EVENT PLANNING, SPECIAL EVENTS AND SOCIAL NETWORKING.
THE STUDENTS WERE THEN TAKEN INTO A REAL WORLD SCENARIO, A JOB FAIR, WHERE EAGER STUDENTS BROUGHT THEIR RÉSUMÉ’S AND COVER LETTERS TO REPRESENTATIVES OF AGENCIES, SUCH AS THE INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS, THE HOFFMAN AGENCY AND BIG SKY PR TO NAME A FEW.
FOR THE STUDENTS THIS WAS AN AFTERNOON FILLED WITH INFORMATION AND OPPORTUNITY, TO BETTER THEM SELVES AND SAFEGUARD THEIR FUTURE.
-END-
Topical blog post #4
This is my favorite quote when it comes to things that I want most in life. I try to live and abide by it every day; however, some days are much easier to keep the rule compared to others. What good can come from giving up? What good comes from never giving up? The answers are easy: Nothing good comes from giving up, and everything can potentially come from never giving up. The answers may be easy, but keeping the commitment is surely not. I understand that I haven’t been the best of students in my entire 19 years of school, but I want people to say "He never gave up" or "He never gives up" when they talk about me. I want my parents, friends, future wife, future kids, and every single person I come in contact with to recognize this characteristic in me-persistence. To persevere through all the trials and tribulations can only result in a greater appreciation and sense of accomplishment in completing the course I have set for myself. Therefore, I will "Never, never, never give up," ever.
Friday, November 28, 2008
Topical Blog Post #3
In the beginning of the quarter, after every one became familiar with each other even though we all knew of each other pre the facilitation class. Our professor gave us as a class, the option to either just learn about the material or go out and be productive with what we have learned in class and use our knowledge of what we are learning to help out the school for the better.
There was no better way to learn than to apply it to a complete facilitation of what we have learned, from breaking up into groups, learning different styles on how to speak to fellow peers and putting in all that we have got.
Even if it means sacrificing some things in the process, as long as our facilitation was taking place, it was our sole responsibility to make sure this event went off without a hitch.
As the facilitation took place, it caused a buzz throughout the school, basically letting our voices as students become heard and that was enough to get the attention of the schools faculty, as well as Shawn Spano a communications professor from San Jose State, to come by and witness this moment.
Following the facilitation, we presented our data to the school faculty, where it was ultimately up to them, whether or not our data was enough to make some change happen in the school. Thankfully, the ideas were embraced and thought well over and some changes were implemented.
Topical Blog Post #2
Yes, I love helping people I like the satisfaction it gives me, to know that I have made a difference in someone’s life. However, I know I can always be that difference and I don’t have to be in the medical field to do so.
Yes, I know that I should be something in the medical field because of the job security and of course the money. Nevertheless, I know I can have job security and get paid a sufficient amount of money by doing something I really like to do.
I really enjoy the aspect of working for a large company reading and writing for them.
I also love the fact that I have great people skills, so that it can help me out with interactions with many different people.
I like the fact that I can either work alone or work with a large group and still accomplish things that can potentially make a difference in a big way.
Granted all of what I am doing is not health related, I believe that I can still make a difference, in a much more different way.
I just can only hope that you can understand that there are many very good opportunities for me and the other cousins than just the health field.
We all know that it would please you all to see us go that route, but not all of us feel that way. At times we feel like we’ve been chosen that route.
So when we decide to change majors, accept the fact that we are making a good choice, you taught us that much.
I should always listen to myself, when I speak to myself.
Focus Structure
17-year-old Pete Stenhoff a junior at Chula Vista High School rammed his head into the chest of the ball carrier. Stenhoff cracked vertebrae in his spine and is now confined to a wheelchair for life.
“I knew the risks involved when I decided to play football,” Stenhoff says “I wish I would have known just how bad it could be.”
There are 20,000 injuries in high school football each year -- 12 percent of them permanently disabling the victims. Thirteen youths died last year. Thirty-five percent of the injuries are to the neck or head. Most critics blame the helmet.
Saturday, November 15, 2008
Magazine blog post
A style magazine, more like a lifestyle magazine.
I really like this magazine because their targeted audience is the gentleman that is within every male.
Regardless of who they are. Granted, many of the men who buy issue after issue wondering why they can’t dress like that.
It’s all about where they get the things they advertise.
They don’t have to go to the nearest Nordstrom or Neiman Marcus to get things that make a man look good. Its always about the way a man shops.
The magazine is riddled with advertisements, everything from cologne to cufflinks.
Showing men how to look and what will look good on them.
Despite having a very distinguished feel to the magazine, there are “How to” guides and articles about men celebrities.
Much like a woman’s Vogue magazine, except directed to men.
Just like television and many other avenues of advertising, especially directed to young adults, sex is the road they take. With articles about sex to sex exuded advertisements tempting men to buy their products.
Amid the advertisements, entertainment and rich people kind of aura to the magazine, there are areas where they talk about real things, more like goings on in the country maybe in our own communities.
Where trying to get the best out of a man, regardless of wealth status is the issue rather than the physical magazine.
http://men.style.com/gq
Topical Blog Post #1
It’s the refreshing aroma that overwhelms the senses and invigorates the mind and exudes a sense of euphoria.
The warmth of the cup on a cold winter day that gives a sense of comfort and joy, or a nice cold cup with beads of condensation that cools the hot summer day.
From the moment that the juicy beverage passes the lips, coats the tongue and lays to rest in the stomach.
As if the senses were working in complete synchronization to round out an amazing caffeinated beverage that along with tasting delicious, gives you an invigorating boost to get through the day.
More importantly for college students, because it has become prevalent and for the most part become a staple in the everyday lives of students, where they take caffeine in one form or another.
Students have struggled with trying to get a little extra out of their studying. Packing on the scholastic units weather it be from community college to the ever distinguished private university.
With maxing out on units every semester or quarter, comes the countless hours required to study, read and comprehend all the information that is exuded in those classes.
Students needed an outlet.
They turned to caffeine.
Saturday, November 8, 2008
Broadcast news story *redo*
Redo
A WINNER
60 SECONDS
OVER 20 THOUSAND WOMEN PARTICIPATED IN THE NIKE WOMEN’S MARATHON LAST SUNDAY IN SAN FRANCISCO.
24-YEAR-OLD ARIEN O'CONNELL, A FIFTH-GRADE TEACHER FROM NEW YORK CITY, RAN THE FASTEST TIME OF ANY OF THE WOMEN, HAVING THE FASTEST TIME OF THE MARATHON, AT TWO HOURS, 11 MINUTES AND 55 SECONDS.
BUT SHE DIDN'T WIN.
BECAUSE SHE WAS NOT OF THE ELITE CLASS OF WOMEN PARTICIPANTS, THAT STARTED 20 MINUTES BEFORE ALL THE OTHER WOMEN PARTICIPANTS STARTED.
THE OFFICIALS OVERLOOKED HER FINISHING TIME WHICH WAS EVEN FASTER THAN THE WOMAN WHO WON FIRST PLACE BY SIX MINUTES.
NOW, NIKE REALIZES THEY HAD MADE A MISTAKE AND RECOGNIZES FASTEST MARATHON RUNNER AS A WINNER, NOT THE WINNER AND WAS AWARDED THE SAME TROPHY AS THE ELITE WOMAN THAT WON AT THE MARATHON.
-END-
*Late* Broadcast segment
*Late*
60SECONDS
INVESTIGATIVE REPORTING WAS THE TOPIC OF DISCUSSION THIS MORNING AT SAN JOSE STATE UNIVERSITY.
A SEMINAR WAS HELD FOR STUDENTS AND STAFF FEATURING FOUR ELITE PANELISTS.
TWO ASSISTANT MANAGING EDITORS; MARK KATCHES FROM THE MILWAUKEE JOURNAL SENTINEL, BERT ROBINSON FROM THE SAN JOSE MERCURY NEWS AND TWO INVESTIGATIVE REPORTERS; DAVID WILLMAN OF THE LOS ANGELES TIMES AND LANCE WILLIAMS OF THE SAN FRANCISCO CHRONICLE. ALL SPOKE ON BEHALF OF INVESTIGATIVE JOURNALISM.
EACH PANELIST SHARED THEIR OWN PERSONAL EXPERINCES WITHIN THEIR FIELD OF WORK.
AS WELL AS DEFINING INVESTIGATIVE JOURNALISM IN THE PROCESS.
TOPICS RANGED FROM BARRY BONDS ALLEGED STERIOD USE, THE INVESTIGATION OF BALCO AND THE UNDETECTABLE STEROID THAT THEY HAD BEEN SELLING TO PROFESSIONAL ATHLETES.
AS WELL AS THE F-D-A’S FAST TRACKING OF SEVEN DEADLY DRUGS, MOST OFTEN CASUING DEATH.
TO POTHOLES BEING REPAIRED AT A MORE PAID RATE IN AREAS WHERE THE WEALTHY LIVED AS OPPOSED TO MINORITY NEIGHBORHOODS.
IN CONCLUSION OF THE PANEL, THE SPEAKERS ANSWERED ANY QUESTIONS THAT THE ATTENDEES HAD, IN REGARDS TO THE PANELIST’S EXPERTISE.
-END-
Election assignment
Four years ago i stood in line for several hours and it was just a very grueling process. I'm not trying to put down the volunteers, but i just wish there was a quicker way to get people through the line faster.
unfortunately, for the entire day of Nov. 4, i was at work closing up shop. however, as customers would come in, they would inform me of the percentages.
By the time i was off, and got to check my phone for the results on CNN.com, Obama was declared the next president of the US and when i got home and tuned in to CNN, Obama was in the middle of his acceptance speech.
i heard the last half of his speech, i believe more so than ever that with his speaking skills and know how, he can lead the country, get the economy straightened out and unite a contry that is ever changing.
i thought that the coverage of the electoral race was very repetitive and in turn became overkill. however, the overkill is replaced with an electoral race that broke the gender and race boundaries and made history.
FOG Index
Sample writing.
It’s the refreshing aroma that overwhelms the senses and invigorates the mind and exudes a sense of euphoria.
The warmth of the cup on a cold winter day that gives a sense of comfort and joy, or a nice cold cup with beads of condensation that cools the hot summer day.
From the moment that the juicy beverage passes the lips, coats the tongue and lays to rest in the stomach.
As if the senses were working in complete synchronization to round out an amazing caffeinated beverage that along with tasting delicious, gives you an invigorating boost to get through the day.
More importantly for college students, because it has become prevalent and for the most part become a staple in the everyday lives of students, where they take caffeine in one form or another.
135
5
11
135/5=27
11/135=8%
27+11=38
38 x .4=15.2=FOG Index
WOW! I never really realized how much I use words that only can be comprehended by high school students.
Now more than ever I need to realize what I am writing, especially be completely aware of my audience.
I think we all do this unconsciously, we don’t realize what we’re doing until we get called out on it. Unfortunately, sometimes we find when its too late.
I will take the results of this and keep it in mind the next time I have a writing assignment to write.
Got what it takes to be a reporter?
I know that my time management becomes an issue and that does reflect on my half procrastinated works. I guess taking Jour61 in conjunction with 100w poses to be an issue, however, it cannot excuse the writing i submit.
Taking more time out to do the assignment alloted would be the case for me, considering it takes me a while to get the right words out.
Nevertheless, i think this exercise is a good way to see if the aspirations we are seeking are going the way they are supposed to. however, on the other hand it should not determine our fate in media writing. i do like the positive affirmation it gives.
I just have to work that much harder.
Saturday, October 25, 2008
Broadcast news story
Broadcast news story
60 seconds
Over 20 thousand women participated in the Nike Women’s
And 24-year-old Arien O'Connell, a fifth-grade teacher from
But she didn't win.
Because she was not of the “Elite” class of women participants, that also stated 20 minutes before all the other women participants started.
the officials overlooked her finishing time which was even faster than the
Now, Nike realizes they had made a mistake and recognizes fastest marathon runner as "a" winner, not “The” winner and was awarded the same trophy as the “Elite” woman that won at the marathon .
-end-
Broadcast Style Exercise
Broadcast Style Exercise
NORTHWEST AIRLINES ANOUNCED TODAY THAT IT IS CUTTING IT’S DOMESTIC FARES BY UP TO 40% FOR
"WE LIKE TO THINK OF IT AS A
TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOV. 12 AND JAN. 14 IN THE LOWER 48 STATES,
WITH THE DISCOUNTED, NON-REFUNDABLE FAIRES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN
DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS, INCLUDING NOV. 23, NOV. 26, DEC. 23 AND DEC. 26.
-END-
Saturday, October 18, 2008
A soft broadcast lead
AN UNEXPECTED BIRTHDAY PRESENT
30 Seconds
Mabel McCullough celebrated her 95th birthday party, when the most unlikely of birthday presents came in, 24 of
Held by the
Despite the uninvited guests McCullough did not seemed to be disturbed by the intrusion. She embraced it and turned it into an opportunity to have her photo taken with