Saturday, October 25, 2008

Broadcast Style Exercise

Broadcast Style Exercise

NORTHWEST AIRLINES ANOUNCED TODAY THAT IT IS CUTTING IT’S DOMESTIC FARES BY UP TO 40% FOR HOLIDAY TRAVELERS.

"WE LIKE TO THINK OF IT AS A HOLIDAY GIFT TO OUR CUSTOMERS," SAID FRANK DEWITT, CEO OF NORTHWEST AIRLINES.

TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOV. 12 AND JAN. 14 IN THE LOWER 48 STATES, ALASKA AND CANADA.

WITH THE DISCOUNTED, NON-REFUNDABLE FAIRES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR $500 ON CERTAIN DAYS.

DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS, INCLUDING NOV. 23, NOV. 26, DEC. 23 AND DEC. 26.

-END-

1 comment:

camccune said...

P1: ITS (not IT'S) and 40-PERCENT (-2)
P2: C-E-O; look up the rules on using quotes in broadcast. You've broken them here. (-3)
P3: Spell out the months -- you don't want the announcer to say "NOV." (-2)
P4: FARES (not FAIRES), 500-DOLLARS, months (-4)

4/15